Clichy, France – 25-MAR-2025 – BIC, a global leader in stationery, lighters, and shavers, has just been voted France’s favorite brand of 2025. The Group's team members in France are proud to receive this distinction, which is a strong recognition of consumers’ trust.   

BIC claimed the top spot following a study carried out by independent institute OpinionWay. This annual survey, conducted among a representative sample of 4,900 people aged 18 and over, evaluated 1,300 brands across all categories. BIC received an impressive 79,9% of “likes” and topped the TOP 10 list for “useful brand” and “affordable brand”. This distinction highlights the brand’s constant efforts to offer consumers high-quality, innovative, and affordable everyday products. 

According to Gonzalve Bich, CEO of BIC: "This award celebrates 80 years of innovation, consumer focus and industrial excellence, reinforcing BIC’s status as an iconic brand in both the French and international landscapes. I would like to warmly thank all our employees, who embody BIC’s values every day and help our brand shine, as well as the consumers who honor us with their trust.” 

For 80 years, BIC has been part of French people’s daily lives, with ingenious, accessible, useful and sustainable products. We can easily find them in every home and across every generation, from the BIC Cristal ballpoint pen to the BIC pocket lighter to the one-piece shaver. Most of these essential everyday products are made in France in our six BIC production sites.