To celebrate its 70th anniversary, the BIC M10 is now available in a pastel edition.
Five soft shades – purple, green, yellow, blue and coral – bring a fresh look to this iconic pen while preserving the performance that has made it so successful. This new edition also marks another step in BIC's commitment to more responsible products: the BIC M10 Pastel contains 49% recycled plastic.
A contemporary interpretation designed for today's users.
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The iconic click
An everyday object turned icon, the BIC M10 has embodied accessible writing for everyone for 70 years.
Instantly recognizable, it has stood the test of time without ever losing what matters most.
Following the launch of the BIC Cristal in 1950, Marcel Bich set out to create a practical and reliable retractable ballpoint pen. The BIC M10 was born.
Quickly embraced in France, the Benelux countries and several markets around the world, it became an everyday essential. Its clean design and ingenious retractable mechanism established a distinctive identity that has endured for decades.
Since then, it has accompanied generations of students, professionals and creatives, remaining true to its original promise.
With its clean silhouette, integrated clip and signature click, the BIC M10 is instantly recognizable. Its timeless design has made it an everyday essential.
Built to last, it delivers a smooth, consistent writing experience for up to 2 kilometers. Nearly unchanged for 70 years, its design remains minimalist, functional and timeless.
Over the years, it has evolved beyond its practical purpose to become a true cultural icon, inspiring artists, designers and creators alike.
Behind every BIC M10 lies decades of industrial expertise: a precision-engineered tungsten carbide ball, high-quality ink and carefully controlled assembly.
Manufactured by BIC, including in France and South Africa, it delivers writing that is smooth, reliable and long-lasting.
One click, and it writes.
The BIC M10 is more than an everyday writing instrument – it is also a powerful communication tool.
Fully customizable, it helps brands and businesses bring their messages closer to everyday life.
AN ICON REIMAGINED
To celebrate the BIC M10's anniversary, its iconic design has inspired a unique textile creation: a hand-embroidered brooch designed in collaboration with Macon & Lesquoy.
An elegant, contemporary reinterpretation of an everyday object that has become an icon.
CELEBRATING THE BIC M10 WITH THE SMURFS IN BELGIUM
In Belgium, the BIC M10 has also inspired a creative collaboration with the Smurfs, celebrated through a fun, nostalgic video.
Watch the video