SHELTON, Conn., March 2026 – BIC introduces Soleil Escape Peach & Pineapple, a refreshing new addition to its Soleil Escape line that combines a tropical scent with innovative design to elevate everyday self-care.
Featuring a one-of-a-kind marbled handle infused with a sweet peach and pineapple scent, BIC Soleil Escape transforms daily beauty routines into moments of indulgence. The Advanced Comfort Shield and 360° moisture strip, enriched with shea and cocoa butters, deliver a smooth, glide for an effortless shave.
In line with the Soleil campaign, “It’s Your Time to Shine,” Soleil Escape Peach & Pineapple brings a playful yet luxurious twist to self-care—helping women feel pampered, confident, and radiant, one shave at a time.
“With Soleil Escape Peach & Pineapple, we wanted to offer a mini escape, a moment of indulgence in every shave. From the uplifting scent of peach and pineapple to the smooth, feel of your skin, it’s designed to awaken your senses and create a truly sensorial experience,” said Karen Schwartz, Vice President, Blade Excellence at BIC.

Product Highlights:

• Available in two versions: a 3-blade global offering and a 5-blade North America exclusive—both with flexible blades and a pivoting head for a close, comfortable shave.
• Advanced Comfort Shield that helps protect skin from nicks & cuts
• 360° moisture strip, enriched with shea & cocoa butters
• Peach & pineapple scented handles with a unique marble pattern and rubber grip for added control
• Up to 6 weeks of shaves*

          *per razor based on shaving twice per Week

The 5-blade version is already available at Walmart and is rolling out across North America.

The 3-blade variant will follow globally in Q1 in Europe and Mexico, as well as MEA later in the year.