The BIC Flex 5 Sensitive razor delivers BIC’s closest shave for sensitive skin, featuring five flexible blades for an ultra-smooth and comfortable grooming experience 

Shelton, Conn. – May 13, 2025 – BIC, a global leader in shaving innovation for over 50 years, is launching its new BIC Flex 5 Sensitive — a game-changing men’s razor designed to tackle sensitive skin with precision and comfort.​​ Clinically proven for sensitive skin, this dermatologist-tested razor features five long lasting blades for an ultra-close, effortless shave—for clearing away those cold-weather beards and other seasonally neglected zones.   

The BIC Flex 5 Sensitive is designed for men who value simplicity and reliability in their grooming routine, helping men look sharp and feel confident every time they shave. With spring underway, men with sensitive skin are looking for a razor that helps them achieve a clean cut, groomed appearance. In a recent survey of 1,250 men aged 16–45 who use premium razors, 87% said they’ve experienced skin issues — including dryness, irritation, itchiness, or acne — on areas they regularly shave. 40% specifically reported dealing with sensitive skin in the past six months. The new BIC Flex 5 Sensitive razor tackles this shaving pain point with its advanced design, offering men BIC’s closest shave for sensitive skin. Key razor features include:   

• Five Long Lasting Blades: Delivers an ultra-close and smooth shave with exceptional durability.    

• Lubricating Strip: Infused with ingredients like aloe, Vitamin E and licorice to enhance glide. 

• Pivoting Head: A 40-degree pivoting head adjusts effortlessly to the skin’s contours for precision and ease, for a seamless shaving experience. 

• Extended Durability: Each razor offers up to 13 smooth shaves, providing outstanding value and longevity. 

“The launch of the new Flex 5 Sensitive razor underscores BIC’s commitment to purposeful innovation that meets the needs of our consumers,” said Haven Cockerham, BIC Chief Commercial Officer for North America. “As irritation and razor bumps remain a top concern for consumers with sensitive skin, the Flex 5 Sensitive razor aims to tackle these challenges head-on, delivering a smooth shave to protect skin from irritation, ensuring that men with sensitive skin can experience comfort and confidence with every stroke.” 

The BIC Flex 5 Sensitive razor is available starting at a suggested price of $6.97 at retailers nationwide including Walmart, Walgreens, Kroger, and Amazon.