Shelton, Conn. – February 27, 2025 – BIC is proud to introduce BIC Flex 5 Sensitive, the newest addition to our trusted range, clinically proven for sensitive skin. Building on the success of the Flex 5 series and leveraging BIC's 50-years of expertise in shaving, Flex 5 Sensitive combines advanced technology with comfort and precision to deliver an ultra-close and smooth shave.  

“At BIC, we are committed to innovating with purpose, ensuring our products meet the evolving needs of our consumers,” said Karen Schwartz, Vice President, BIC Blade Excellence Category. “The Flex 5 Sensitive razor blends advanced technology with thoughtful design, featuring a lubricating strip with licorice, an anti-inflammatory ingredient, to deliver an exceptional shaving experience, specifically tailored for sensitive skin.”  

Available in both refillable and one-piece options, BIC’s latest product launch strengthens its mission to offer high-quality, reliable, and affordable solutions. Flex 5 Sensitive is thoughtfully engineered to enhance daily routines, combining innovation and care for sensitive skin, providing a shave that’s both close and gentle.   

BIC Flex 5 Sensitive Product Highlights  

• Five Longer Lasting* Blades: Delivers an ultra-close and smooth shave with exceptional durability.    *vs. BIC Sensitive  

• Lubricating Strip: Infused with ingredients like aloe, Vitamin E, and licorice to help limit irritations and provide comfort.  

• Pivoting Head: A 40-degree pivoting head adjusts effortlessly to the skin’s contours for precision and ease, ensuring a seamless shaving experience.  

• Extended Durability: Each razor offers up to 13 smooth shaves, providing outstanding value and longevity.  

Produced at BIC's state-of-the-art razor factory in Athens, Greece, BIC Flex 5 Sensitive is already available in the US in Walmart and Amazon.