Ariana Madix and BIC EasyRinse Reunite to Celebrate a Smoother Lifestyle  

Television Star Drops the Mic on BIC's Anti-Clogging Razor.

SHELTON, Conn., March 28, 2024 – Following the success of last year's award-winning partnership, BIC EasyRinse is reuniting with television star, Broadway actress, and New York Times Best-Selling author Ariana Madix to celebrate her personal renaissance.

In social content posted today, join Ariana for an episode of the Unclogged Era podcast, where she shares some motivation, including her secret for an unclogged era, with a special guest (who is wearing a familiar-looking red dress). In the podcast-style chat, Ariana reveals to "listeners" how BIC EasyRinse razors are a total gamechanger – anti-clog technology and a smoother, less irritating shave*. 

Followers can look forward to a second piece of content that drops first on linear TV through Bravo on April 2, and then on Ariana's social channels, CTV and OLV on April 8. In this piece of content, Ariana shares several "new hobbies" she's picked up, thanks to the time she has saved with the switch to BIC EasyRinse and no longer having to deal with clogged razors. 

"After the success of our 2023 partnership with Ariana , we realized we were onto something special," said Katie Potocki, Marketing Director, Blade Excellence. "Through continued culture mining and social listening, we decided now was the perfect opportunity to reunite  and together, encourage consumers to try BIC EasyRinse in a fun and cheeky way."

To celebrate the partnership, BIC is offering consumers 20% off BIC EasyRinse razors on Amazon by entering the code 20EASYRINSE, valid 3/27/24 through 4/30/24. With over 9,000 5-star reviews**, BIC EasyRinse for women and men is available at major retailers online and in stores nationwide starting at $6.47. For more information, please visit BIC's website. 

*vs. BIC Sensitive/Silky Touch
**Walmart.com and Amazon combined

Contact: Amanda Cohen Amandac@mbooth.com