JUN-2026 – A practical everyday object, an industrial success and a cultural icon, the BIC M10 ballpoint pen celebrates its 70th anniversary in 2026. Since 1956, it has accompanied generations of users around the world, embodying a simple and universal promise: reliable, accessible and long-lasting writing.
Instantly recognizable thanks to its signature click mechanism and clean, minimalist design, the BIC M10 has become an everyday essential, standing the test of time while remaining true to its original identity.

Developed in the wake of the iconic BIC Cristal pen, the BIC M10 was designed by Marcel Bich as a retractable ballpoint pen that combined practicality, reliability and affordability. First launched in France, the Benelux countries, Scandinavia, South Africa and New Zealand, it is now one of the best-selling ballpoint pens in several of these markets.

Behind its apparent simplicity lies decades of industrial expertise. Every component is engineered to deliver a smooth, consistent writing experience for up to 2 kilometres. Its one-piece barrel, retractable mechanism and integrated clip make it both functional and durable.

Minimalist before its time, timeless and unmistakably retro, the BIC M10 perfectly reflects today's renewed appreciation for essential, durable and authentic everyday objects. Over the years, it has inspired artists, designers and users alike, becoming a true cultural icon.

To mark this anniversary, BIC has introduced a new version of the BIC M10: a pastel color range designed to appeal to new generations while preserving the performance that has made this model so successful.

More responsible writing
True to its commitment to designing durable and accessible products, BIC continues to reduce the environmental impact of its products. One example is its ongoing work to optimize material use – using the minimum amount of material while delivering maximum writing performance, with up to 2 kilometers of writing.
BIC is also progressively increasing the use of recycled plastics in its products. The BIC M10 Pastel, for example, contains 49% recycled plastic. Manufactured by BIC, including at its production site in Montévrain, France, close to its key markets, the BIC M10 reflects the company's commitment to responsible manufacturing. BIC's industrial sites continuously implement quality standards and initiatives to reduce their environmental footprint.

Throughout the year, a series of initiatives in France and around the world will celebrate the 70th anniversary of the BIC M10.