In a global social context where younger generations often appear disoriented, BIC creates a space to listen to them and make them feel safe as they express their emotions.  

10 top Italian TikTokers, under the guidance of a dedicated teacher, become the storytellers of their generation. 

Milan, Italy – 29-OCT-2024 – BIC, known for its iconic writing instruments, lighters, and razors, is thrilled to announce its co-branded series released on Amazon Prime Video.  

Titled "BIC to School", this exciting show brings together 10 popular Italian TikTok influencers to engage in open-hearted discussions within the setting of a classroom, moderated by a charismatic teacher – played by famous actor/ex teacher Filippo Caccamo. This unique series marks a significant milestone as the first co-branded program of its kind in Italy. 

BIC, which has always been close to the needs of students in their daily life, explores a new point of view. School is not just only about teaching, learning and subjects, but also involves sharing emotions and feelings. Teachers, in these dynamics, have a role to play, which goes from understanding to supporting their students. 

"BIC to School" will explore a range of emotions, through the creative lens of BIC’s iconic 4-Color pen. Viewers will watch as the TikTokers share their thoughts on their emotions, making the series both entertaining and relatable to the audience. Each episode will focus on a variety of emotions, which will be visually represented by a dynamic change in the set’s colors, mirroring the ease of switching ink colors of the 4-Color pen. 

The series brings together an impressive lineup of 10 popular Italian TikTokers, each known for their unique content and strong social media presence. They were challenged to step outside their comfort zone, curating and creating content tailored for TikTok, and to open up in front of the camera for the first time to build a genuine connection with their audience. 

Some of Italy’s most-followed TikTok creators 

Among the participants are young women and men that are fastly growing in popularity on socials thanks to their authentic approach: Gabriele Greco, with over 1,7 million followers on TikTok, Iris Vallarani, with a follower base of 2 million and Giovanni Bellucci, a viral sensation with a community almost 1 million strong.  

"At BIC, we believe in the power of self-expression and creativity, especially for younger generations who are navigating a world full of emotions and possibilities. Through 'BIC to School,' we are excited to offer a space where young voices can explore and express their emotions in an authentic and engaging way, feeling comfortable, listened and safe.” — Giada Canestrelli – Senior Marketing Manager Italy at BIC. 

"BIC to School" is available exclusively on Amazon Prime Video.