BIC Kids Launches Global Creative Campaign for Go Make Wow

This summer, BIC Kids is igniting creativity and unveiling our first global creative campaign: Go Make WOW. It’s all about recognizing the unique spark of every child’s imagination and celebrating their unconventional creativity. Our new BIC Kids website is live, ready to guide young minds as they turn their ideas into vibrant realities.

Our fresh packaging features whimsical characters that captivate both kids and parents alike. With innovative products such as our Comfort Grip Felt Pens and Multi-Surface Creation Pencils, we’re sparking creativity from the very start.

Introducing the "Go Make WOW" campaign—our latest endeavor to amplify the BIC Kids spirit. This initiative embodies our commitment to unconventional creativity and encourages kids to dream big and imagine beyond limits. Research shows that as kids grow, their creative spark often dims. We’re here to keep that flame alive.

Our campaign takes a dynamic, multi-channel approach, reaching families through eye-catching Fake Out of Home videos, engaging social media content, and a new Roblox game: BIC Kids Draw Planet – Go Make WOW.

We’re celebrating global creativity by showcasing kids' artwork from around the world. Our goal is to highlight the extraordinary nature of young imaginations and motivate children to continue drawing, dreaming, and pushing creative boundaries.

Catch the Eiffel Tower FOOH video on our Instagram and stay tuned to BIC’s LinkedIn and TikTok for more inspiring content throughout the month!