GUIDED TOUR
BIC opened the doors of its Clichy offices on Sunday September 22 for a guided tour of the Contemporary Art Collection. A large audience, all passionate about the brand, had the opportunity to discover works inspired by or designed using BIC products.
COLLABORATION
BIC celebrates 170 (+1) years of the Aigle brand and its famous double-banded boot with a pair of limited edition boots, available from September 12 in stores and on aigle.com. Made in France, in natural rubber, this pair of boots is doubly iconic.
We have built up a unique art collection at BIC. It is a testimony of our passion for creation, originality and a close relationship with our consumers. Creative tools or sources of inspiration, our everyday products, simple and nomadic, are extended into works of art that arouse our pride and the desire to collect a number of them. These artistic creations speak of today's world and help to make it more inspiring.
Beyond our BIC collection of contemporary art, our commitment extends to the many artists around the world who use or are inspired by our products. By organizing regional art competitions and offering various platforms for visibility, we actively support emerging talent.
The @BIC.Create Instagram account gives visibility to many ballpoint pen prodigies. It's also an active community gathered around this very specific art form.
Immerse yourself in the world of some of these artists with the BIC Creators video portrait series.
BIC Art Master Africa is an annual competition that invites artists to create works of art using the iconic BIC ballpoint pen. Launched in 2017, the BIC Art Master competition engages more than 3,700 artists across the Africa and Middle East region.
From the presence of its iconic products in the permanent collections of major museums such as MoMA in New York, the Centre Pompidou in Paris or the Mude in Lisbon, to collaborations with innovative brands such as Aigle, Pinel & Pinel or Macon & Lesquoy, we are proud to inspire designers and brands on a daily basis, making BIC a true catalyst of creativity.
This collaboration began with the creation of a brooch in the shape of the iconic BIC Cristal pen. The collection continued with the BIC 4 Couleurs pen, the icon of the 70s, followed by a brooch in the shape of a BIC lighter.
In 2020, the French firm Pinel & Pinel dressed up a series of BIC Cristal pens in taurillon leather. The collection now includes seven pens with gold or silver caps.
Foliage designed with BIC 4 Couleurs, in its four colors of blue, black, red and green, for the creation of a collection of placemats published for Maison Berht.
Copyright
Urubu films ; Charly Gosp ; Courtesy of Art Projects International, New York ; Another Vision, Severine Beaudot.
