With a core value of Ingenuity, research and innovation are part of BIC's DNA. We are constantly reimagining the products and solutions we offer and how to better bring simplicity and joy to the everyday lives of people all over the world. Discover examples of BIC's commitment to innovation in each of our product categories.
To accelerate the pace of sustainable innovation, BIC forms strategic partnerships to stay on top of trends and create new, meaningful solutions to meet rapidly changing consumer needs. Partners helping BIC on its R&D journey include Plug and Play, the largest global innovation platform for startups and corporations, and the BIC-Iprova Invention Lab, which takes a machine learning-based. data-driven approach to invention.